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How to buy shoes online

How to buy shoes online

Buying shoes online is difficult for many people or often is frightening. Some people are afraid to be deceived, others prefer to try on shoes before buying them because the size is not always equal to the size. More demanding people would also like to know the material from which the shoes are made or what they are like in touch, that's why stationary shopping is easier for them, however, the technology develops so that even without touching we can get to know a lot about the shoe or see its quality exactly.


If we are afraid of online fraud and losing our money on something that we are not going to even get, we should look at how the link starts. The link of the page you are using should start with "https" if it starts with "http" option it is a fake page which is just trying to extort money. "S" stands for "security." Of course, even the most cautious person can be deceived, but paying attention to such small things can warn us against fraud. Attention should also be paid to the fact whether there are information’s about seller or store's on the website.


Experts emphasize that the first thing that should raise suspicions when buying branded footwear online is the price. Let's have no illusions that the reissue of classic Air Jordan shoes, whose nominal price set by the manufacturer at $ 180 - £ 138 - at the premiere will cost £ 100 in the promotion. It's not real. For such shoes £ 40-50 and even £ 60, this is an offer that should give many suspicious thoughts. There are, however, more elements to which we should pay attention.

Branded footwear should be bought from trusted sellers. If you do not know the store, it is worth checking where the company is registered or whether we will find information about the seller. You should also read reviews about this store on online forums, the site can only say good things for advertising, negative comments can be removed automatically. However, we cannot be negative and suspicious because there are sites that really sell original shoes much cheaper.

Discounts happen

Discounts happen, but we don't count on them at the premiere. Let's not be naïve, Air Max 90 OG shoes, i.e. the version as it appeared in the original editions years ago, for £ 50 should give food for thought. Nevertheless, after some time after the premiere this price will be more realistic, there are stores where the shoes will not sell and there are then huge promotions for them. We should remember, if we have doubts, it is worth asking by e-mail about the originality of the product, checking the manufacturer's current price, see if footwear is available, etc.

 Shoe size

To properly measure our foot we will need: a pen, paper neck (format min. A4), ruler / meter and possibly adhesive tape

  1. Place the card on a smooth surface and ideally stick it to it so that it does not move
  2. Put your left foot in the centre of the paper and outline it with a pen precisely
  • Hold the pen perpendicular to the page!
  1. Measure the length of the foot with a ruler - take into account the most extreme points of the length of the foot (usually the distance from the heel to the big toe)
  2. Measure your right foot in the same way.


  • The length of your feet may vary. In this case, it will choose the larger foot to determine the size.
  • It is recommended that the shoes were about 0.5 cm larger than the foot
  • The footwear sizes of each manufacturer differ (e.g. size 7 Nike may be different from size 7 Lacoste). When choosing a size, you should suggest an individual size table for each brand, visible on the page of each product.
  • The numbering of sports shoes is different from the numbering of shoes on a daily basis.
  • The size table is available on each product page as well as on the footwear size page.

Materials used

It's worth knowing what our shoe are made of. Thanks to this, we will know how to take care of them or whether he is suitable for a given year. Leather is the most commonly used natural and also the most perfect material, ideal for shoes. The skin is breathable and soft, thanks to which it adapts to the shape of the foot, maintains this shape and maintains other characteristic properties. We have many types of skin, among others :

  • Smooth skin

 Has a slightly structured surface with small depressions; it can be matte or glossy.

  • Patent leather

It is characterized by a completely smooth and glossy surface. The surface is susceptible to mechanical damage and other adverse factors such as frost and moisture.

  • Nubuck

It's a skin that feels like peach. The subcategory consists of "chafing" nubuck. It is a skin that will have fingerprints or objects even after a soft touch. These can be removed by wiping or brushing the surface.

  • Velor

This is a special suede variety. It is less susceptible to damage than nubuck.

  • Leather undercoat

Used for the production of soles for evening footwear. It is very sensitive to moisture and uneven surfaces.

  • Layered leather

Layered leather is leather whose upper layer is e.g. a polyurethane surface. As a result, this skin achieves greater strength and is easier to maintain. Usually used for the production of sports footwear.

Materials other than leather are:

  • Synthetic materials

PVC, PU, ​​rubber, plastics and artificial leather are materials that look like natural leather, but their properties, such as air permeability, absorption, and adaptation to the foot are not as good as real leather. Instead, they offer new possibilities in choosing colour  and creating varied designs. Their advantage is undoubtedly the low price.

  • Textile materials

Woven, non-woven - they are used for the production of lighter footwear. The most popular textile material is stretch, which provides exceptional comfort. This material is breathable, yet durable and resistant enough.

  • Polymers

Synthetic leathers that are similar in appearance and physical properties to natural leather. Care and maintenance is very simple.

  • Rubber

They have similar properties as plastics, they are used for special protective footwear.

  • Combined materials

Used primarily for sports footwear, they give unlimited possibilities in dyeing and creating patterns.

  • Waterproof membrane

Special material that ensures water tightness and air permeability (e.g. GORE-TEX). Used primarily for the production of tourist and sports footwear.


Soles should protect your foot against cold, embers, uneven ground, sharp objects, etc. Types of soles:

  • Leather

Its typical feature is the colour change (to darker), especially after prolonged exposure to sunlight. Used for dance and management footwear. For daily long-term wear, repair is necessary.

  • Rubber

It is flexible, adapted to any weather, easy to care for.

  • Synthetic

It is also flexible and easy to care for, medium wear-resistant, and slides on rough terrain.

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